It’s been 8 years since Seth Godin’s book Purple Cow was released. Great book. However, the very nature and content of the book (a relevant marketing approach) will soon require a Purple Cow 2.1 or Purple Cow with Interesting Orange Dots to come out.
I re-read Seth’s book this afternoon and decided to send out a few notes to remind us about the gold in this little book and ask you a few good questions.
Remember the premise? “The old rule was this: Create safe, ordinary products and combine them with great marketing. The new rule is: Create remarkable products that the right people seek out.” Godin
Which rule is your church operating by? The old or the new? Your church service and ministries are your “product.” Are they safe and ordinary or remarkable? Do you have to chase people to come to your church or do the right people (people who are far from God) seek you out?
It’s much safer to be risky. Purple Cow churches aren’t afraid. They don’t play it safe and follow the rules. The only thing that is sacred (speaking of cows) is the gospel of Jesus Christ and the truth in the Word of God. Other than than that, get out on the edge. Be remarkable. Let the community see you are different. What are you doing that the community would notice? What are you doing that if you stopped the community would care? “Fitting in is failing, not standing out is the same as being invisible.” Godin
Only a few decades ago, people chose their church by proximity, denomination, parental influence and tradition. Not any more. Even the smallest of churches has a website and people can shop dozens of churches in minutes. If they click on your website and it’s BORING, you are done. Today the people choose their own churches, and will leave yours for a Purple Cow church. If people visit your church and it’s boring, do you think they will come back?
You are not competing with other churches, you are competing with yourself. There are plenty of people near your church who don’t go to church. So it’s not about being more purple than the churches near you, it’s about winning the hearts of ordinary people who are very busy, have options, and don’t know why they should come to your church rather than sleep in.
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June 07, 2010
June 05, 2010
June 04, 2010
It was perfect...
She makes some great points.
I appreciate her perspective.
It was Wednesday night of this week, and it was a heartbreaker, and you have seen the videotape. Comerica Park in Detroit, the Tigers vs. the Cleveland Indians, and on the mound is Tigers pitcher Armando Galarraga, 28. In his brief Major League career, he has not pitched a complete game, never mind a perfect one but here he is. He's retired 26 straight batters. It's two outs in the ninth with just one to go, one out between him and history. Indians shortstop Jason Donald is at the plate. Donald hits a grounder between first and second. Miguel Cabrera, the Tigers first baseman, fields it as Galarraga sprints to first. The pitcher takes the throw from Cabrera and steps on the base. Donald crosses it just a step later. Galarraga gets this look of joy. And the umpire blows it. He calls Donald safe. Everyone is shocked.
It's everything that follows that blunder that makes the story great.
When Galarraga hears the call, he looks puzzled, surprised. But he's composed and calm, and he smiles, as if accepting fate. Others run to the ump and begin to yell, but Galarraga just walks back to the mound to finish the job. Which he does, grounding out the next batter. The game is over.
The umpire, Jim Joyce, 54, left the field and watches the videotape. He saw that he'd made a mistake and took immediate responsibility. He went straight to the clubhouse where he personally apologized to Galarraga. Then he told the press, "I just cost the kid a perfect game." He said, "I thought [Donald] beat the throw. I was convinced he beat the throw until I saw the replay. It was the biggest call of my career."
Galarraga told reporters he felt worse for Joyce than he felt for himself. At first, reacting to the game in the clubhouse, he'd criticized Joyce. But after Joyce apologized, Galarraga said, "You don't see an umpire after the game come out and say, 'Hey, let me tell you I'm sorry.'" He said, "He felt really bad." He noted Joyce had come straight over as soon as he knew he'd made the wrong call.
What was sweet and surprising was that all the principals in the story comported themselves as fully formed adults, with patience, grace and dignity. And in doing so, Galarraga and Joyce showed kids How to Do It.
A lot of adults don't teach kids this now, because the adults themselves don't know how to do it. There's a mentoring gap, an instruction gap in our country. We don't put forward a template because we don't know the template. So everyone imitates TV, where victors dance in the end zone, where winners shoot their arms in the air and distort their face and yell "Whoooaahhh," and where victims of an injustice scream, cry, say bitter things, and beat the ground with their fists. Everyone has come to believe this is authentic. It is authentically babyish. Everyone thinks it's honest. It's honestly undignified, self-indulgent, weak and embarrassing.
Galarraga and Joyce couldn't have known it when they went to work Wednesday, but they were going to show children in an unforgettable way that a victim of injustice can react with compassion, and a person who makes a mistake can admit and declare it. Joyce especially was a relief, not spinning or digging in his heels. I wish he hadn't sworn. Nobody's perfect.
Thursday afternoon the Tigers met the Indians again in Comerica Park. Armando Galarraga got a standing ovation. In a small masterpiece of public relations, Detroit's own General Motors gave him a brand new red Corvette. Galarraga brought out the lineup card and gave it to the umpire—Jim Joyce, who had been offered the day off but chose to work.
Fans came with signs that said, "It was perfect."
It was.